What Do Consumers Want? Coupon Edition

As I flipped through our local coupon selection with scissors in hand, I was disgusted at yet another huge coupon. You know the ones I mean, they are either longer that the store receipt or wider than your cart. What is the deal with the huge coupon anyway?

I, for one, keep my coupons in my wallet. I like coupons that are compact, but not too small. I want them to be smaller than a dollar in size. I don't think any shopper likes to fiddle around with folded coupons in the middle of the grocery store. Am I right?

I also don't like the coupons to be too small. It is too easy to lose them in the shuffle. That holds especially true when the other coupons are gigantic.

I love coupons. It is the one section that I make it a point to look at each week. I even save them for other people if I see something I know someone will use. I also love when I can combine a coupon with a sale! I feel like I've gained a little in the battle if you know what I mean.

I know this has very little to do with the product itself. It has everything to do with layouts and which ad is on the back of which, but there has to be a happy medium somewhere.

Let me know what you think. Is there anything about coupons that you like or don't like?